Frequently Asked Questions

While standard SMTP is fine for one-on-one emails, it wasn't built for modern email marketing. Using Mail Designer 365’s integrated sending (via Campaigns or Direct Mail) solves the primary disadvantages of SMTP:

• Guaranteed Deliverability: We use high-reputation, "warmed-up" IP addresses to bypass the strict filters at Gmail and Yahoo that often block volume-based SMTP sends.
• Actionable Analytics: Unlike the "black hole" of SMTP, you get real-time data on opens, clicks, and engagement.
• Audience History: Keep a clear record of exactly what you sent to whom, so you never lose track of your client communications.
• Simplified Security: We handle the technical headache of DKIM and SPF authentication for you, ensuring your emails are verified and trusted.
• Automatic Compliance: Unsubscribe requests are managed automatically, keeping you compliant with GDPR and CAN-SPAM laws.
• Flexible Scheduling: Stay productive while out-of-office by scheduling your emails to send at the perfect time, rather than having to hit "send" manually.

For a full breakdown of these benefits, check out our deep dive here:
The Disadvantages of SMTP Sending & Why to Switch