Frequently Asked Questions

The formatting of the custom placeholders can differ depending on the email service provider (ESP) that you are using. For name placeholders, many ESPs will use [NAME] as the placeholder. [NAME] will then be replaced with the name of the recipient. However, this can vary. Some may require you to use [FULLNAME] or a completely different formatting. Please make sure to double-check with your email service provider. For detailed information of how you can add placeholders for MailChimp, please visit the following page:

• Using Placeholders for MailChimp guide.

For detailed information of how you can add placeholders for Campaign Monitor, please visit the following page:

• Using Placeholders for Campaign Monitor guide.