There are some email clients which have difficulties displaying fonts which aren't deemed "email-safe." For this reason, Mail Designer 365 allows you to set up fallback fonts within a text style, so you have complete control over how your design is displayed to readers.

What is a fallback font?
A fallback font is the backup font which is displayed if your chosen font is not available. If your recipient's computer cannot display your first choice font for whatever reason, it will work its way through your list of fallback fonts until it reaches one it can display. In Mail Designer, you can set up multiple fallback fonts within one text style, but all text styles will set up at least one fallback font from our list of email-safe options.

Setting up a fallback font

After you have added a text style to your email copy, you will see a box labelled "Email-safe Font" under the "Style" menu.

To choose from the selection of email-safe fonts, click the dropdown menu. Your email-safe font will then be displayed if your first choice of font isn't.

To add an additional fallback font, click on the button.

As long as you already have an email-safe font set up, you can choose any font in Mail Designer 365 as a fallback:

If you wish, you can continue to add fallback fonts to a text style by repeating the last step.

In Mail Designer 365, you are able to adjust letter spacing to create and save cool text styles for your email designs.

Adjust letter spacing for text styles

To get started, highlight the text you want to change. Then, open the "Style" tab.

Scroll down to "Letter spacing" here you can enter a precise percent value for how spaced out you want your letters to be. Alternatively, you can use the up and down arrows to test out different amounts of spacing.

Once you're happy, your text style will be automatically saved with these settings for letter spacing.

Updating text styles

When you apply a text style, it will be applied to the entire paragraph of text. Whenever you want to make changes to the style (e.g. font size, alignment, etc.), these changes will be applied everywhere in your design where the style is being used.

If you want to make a big change to some of the text in your design (i.e. re-align or resize), you can do this by adding a new text style. Minor changes to words or sentences within a bigger block of text can be performed using the Emphasis tool. This article explains how to apply emphasis to a section of text.