Optimizing your Template for Mobile – Mail Designer – Create and send HTML email newsletters

Jan 30 2019

Modifying a layout block for the mobile version

By Optimizing your Template for Mobile

To make your design more suitable for mobile users, you may want to make some changes to the layout. You can do this in the Smartphone view without affecting your main design.

To get started, head to the Smartphone view:

When you first make changes to your mobile design in the Smartphone view (for example, by resizing a layout block), a popup window will appear:

By clicking on "Separate", you will detach the mobile version of your design from the desktop version. Any changes you go on to make will only be applied to the mobile version. This will be indicated on layout blocks by the "Mobile Modified" label:

If you decide you no longer want to have two separate designs, you can revert your mobile design back to the original by going to "Edit" > "Reset design to desktop version." This will undo all of the changes you have made in the mobile version.

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A Quick Tour of Mail Designer 365

Advanced Design Techniques

Background

Blend Modes

Campaigns

Configuring Text Styles

Creative Tools

Editing Text

Graphics and Other Objects

HTML Export

Image Areas

Images

Layout Blocks

Links and Buttons

Optimizing your Template for Mobile

Other Sharing Options

Plain Text

Preparing your Design for Sending

Preview your Design

Tables

TextScout

Using Retina Images with your Design

Appendix: Keyboard shortcuts

Basic compatibility tips

Changing the language settings of Mail Designer 365

Creating a new design

Early access to Beta versions of Mail Designer 365

How to use the search and sort features in Mail Designer 365

Keyboard shortcuts for alignment tools

Mail Designer 365 Best Practice Guide

The Style section

3 Incredible Eye-Catchers to Use in Your Designs

3 Ways to Use Blend Modes

Aligning different objects

Combining design elements

Creating a Sketched Headline Effect

Creating Call to Action Buttons

Creating polygons and polygrams

Editing images using third party applications

Grouping design elements

Moving objects to the front or back

Using hex color values

Adding Patterns and Textures

Applying a background to a text area

Choosing a background

Edit the inner background of your design

3 Ways to Use Blend Modes

Using Blend Modes

Using Blend Modes on Text

Adding a From Address for Sending

Adding Email Contacts

Assigning attributes to your contacts in Mail Designer Campaigns

Case Study: Delivery Hub Audience Tools for Segmentation

Creating Audiences

Creating Signup Forms

Import Contacts from Mailchimp into Mail Designer Campaigns

Importing contacts from Apple Contacts to Mail Designer Campaigns

Importing Contacts from Campaign Monitor to use with Mail Designer 365 Campaigns

Inviting Team Members to Give Feedback on Designs

Saving your design

Sending a Campaign

Sending to Individual Recipients via Direct Mail

Set up a Team

Upload a Design to Crew Chat

Using the Testmail Feature

Sending to Individual Recipients in Campaigns Interface

Using the Mail Designer 365 Subscription Form Inserter for WordPress

Adjust letter spacing for text styles

Apply Emphasis to a Text Section

Creating "mobile only" text styles

Paste text and keep style

Setting up a fallback font

Using Text Styles

Adding borders to design elements

Creating a border for your design

Using Alignment & Distribution Tools

Using Mail Designer 365's image effects

Using the Pinning Tool

Using the Shadow Tool

Adding different types of text links

All Caps tool

Automatic hyphenation

Creating Nested Lists

Editing a text area

Editing text in an image area

Special characters

Using web fonts in Mail Designer 365

Working with font sets

Adding and duplicating graphics, shapes, And objects

Adding animated graphics

Adding video placeholders

Pixel precise element editing

Resizing objects

Rotating objects

Rounded corners

Using objects with text

Exporting to other email marketing tools

Exporting your design as a website

Hosting images for HTML email designs

Editing image areas

Optimizing your image area

Using Alt Text

Adding image masks

Adding photos

Adding your own logos and signatures

Filling a mask with your image

How to crop images

Using Retina images for the desktop version

Using the image optimisation tool

Using Unsplash Image Integration

Adding and removing layout blocks

Adding space in between layout blocks

Adjusting the size of areas within a layout block

Deleting saved custom layout blocks

Duplicating layout blocks

Saving custom made layout blocks

Text and image areas

Using Ready-Made Layout Blocks

Adding buttons

Adding different buttons with different links

Adding multiple links with a single image background

Creating a text link

Creating an image link

Format link styles

Formatting styles for text links

Why is my link being applied to the entire image area instead of my button or shape?

Adding layout blocks for the mobile version

Creating "mobile only" text styles

Hiding layout blocks in the smartphone view

Modifying a layout block for the mobile version

Working with text and links

Configuring SMTP email accounts

Converting email templates to JPG or PNG file

Exporting a design to Campaign Monitor

Exporting a design to Mailchimp

Formatting when uploaded to Mailchimp

Print your document

Using placeholders with Campaign Monitor

Using placeholders with Mailchimp

Creating a plain text version of your design

Inbox Optimisation - Optimise the email preview text

Checking your design for issues

Using the spell check and grammar check

Changing the size of the preview window

Inbox Optimisation - Optimise the email preview text

Open the preview window

Refreshing the preview window

Setting up a custom preview device

Accessing the tables feature

Adding borders to your table

Adding content to your tables

Building your table layout

Changing the color of your table

Using TextScout AI for Email Subject Lines

Deactivating Retina images for your template

Using Retina images with your design

Popular Articles

Adding multiple links with a single image background

Converting email templates to JPG or PNG file

Using placeholders with Mailchimp

Creating an image link

Hosting images for HTML email designs

Newest Articles

Using the Mail Designer 365 Subscription Form Inserter for WordPress

Sending to Individual Recipients in Campaigns Interface

Importing contacts from Apple Contacts to Mail Designer Campaigns

Importing Contacts from Campaign Monitor to use with Mail Designer 365 Campaigns

Sending to Individual Recipients via Direct Mail

Recently Updated Articles

Using the Mail Designer 365 Subscription Form Inserter for WordPress

Sending to Individual Recipients via Direct Mail

Sending a Campaign

Sending to Individual Recipients in Campaigns Interface

Importing contacts from Apple Contacts to Mail Designer Campaigns

Jan 08 2019

Creating "mobile only" text styles

By Configuring Text Styles, Optimizing your Template for Mobile

Mobile only styles offer you a simpler way to edit your smartphone content without having to detach your mobile layout blocks from your main design.

To get started, head to the Smartphone view and make an adjustment to any text block. In this example, we will reduce the line height to save space for mobile users:

You will now see your mobile only change appear in a blue box in the Style menu:

Any further changes you make to this style for mobile will also appear in the blue box:

If you head back over to the main Desktop view, you will notice that the blue box is still in the Style menu to remind you, and anyone else collaborating on the design, of the changes you've made.

To reset the mobile only changes you can click the undo arrow in the top corner of the blue box. This will default your text style back to the desktop version across both designs.

Important: Mobile Style Adjustments are not supported by non-Gmail addresses in the Gmail mobile app – check your design using the new Gmail (IMAP) preview. You can access this by clicking on "Check Preview", which opens a device preview of the Gmail app:

May 23 2017

Working with text and links

By Optimizing your Template for Mobile

How will the device version affect my text and links?

Working with text and links is the same in the desktop and mobile editing mode. If a layout block in the mobile version is not detached from the desktop version, then all changes you make will apply to both. If you make changes in the desktop version, it will also apply to the mobile version and vice versa. However, making independent changes is easy! Just detach the two versions and then edit your text and links.

May 23 2017

Hiding layout blocks in the smartphone view

By Optimizing your Template for Mobile

In order to make the mobile version of your design more refined, you may want to set certain layout blocks to only be visible in the Desktop view.

To get started, head to the Smartphone view:

In order to hide a layout block, click the little eye icon on the left border of the block:

The layout block will then disappear. In its place, you will see a little flag with an eye symbol. The number next to the eye symbol stands for the number of layout blocks that are hidden for the mobile version:

If you hide multiple successive layout blocks for the mobile version, then the number in the arrow flag will increase:

When you switch back to the Desktop view, you will see a ”DESKTOP ONLY” flag for the layout blocks that are now hidden.

May 23 2017

Adding layout blocks for the mobile version

By Optimizing your Template for Mobile

Sometimes you may want to add exclusive content for mobile users. In Mail Designer 365 you can make changes to your design so that certain layout blocks will only be visible in the mobile version.

To get started, switch your design to the Smartphone view:

Accessing layout blocks here works the same as in the Desktop view. Simply go to "Contents" > "Layout Blocks" and choose your block:

After you've dragged a block into your mobile design, you will notice the layout block is now labelled ”MOBILE ONLY.” This indicates that this particular layout block will only be displayed if the recipient is reading your newsletter on a smartphone or mobile device and won't be visible in the Desktop view.