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Here are eight top tips on how to create the perfect Valentine's Day email campaign:

1. Incorporate Valentine's Day themed graphics

If you want to promote your business to loved-up customers, using classic Valentine’s Day imagery helps set the tone right away: Think romantic red tones, hearts, roses and all things L-O-V-E themed!

Looking for some inspiration? Check out our Valentine's Day Pinterest board for best-practice examples of Valentine's Day email campaigns created by big brands:

Tip: Using Valentine's Day themed graphics and color schemes is a great way to build in any product or service to this huge retail event. Acknowledging seasonal events and trends makes your business even more appealing and relevant to your customer base.

valentines day email campaign by trainline

A dash of pink is all it takes to transform this email by Trainline to an eye-catching Valentine's Day campaign

2. Sweeten up your subject line

A good subject line is a necessity for any successful email campaign, and Valentine’s Day is no exception! As one of the year's busiest retail periods, Valentine's Day is a key date in every email marketing calendar. Make sure your campaign comes out on top by nailing the subject line.

Topical keywords are essential in making any email subject line stand out, as well as keeping things short and snappy. Here are some ideas of Valentine's Day subject lines to help you get inspired:

Flowers from your Valentine? (New Look)
Hint, Hint: Sweet Gifts for Valentine's Day (Michael Kors)
Valentine's treats inside (Jack Wills)
Swoon over these Valentine's Day deals (Boots UK)
Romance is just a train ride away (Trainline)

Tip: Use Mail Designer 365 TextScout AI for effective Valentine's Day subject line inspiration.

3. Create a romantic gift guide

Make your business stand out among the masses by highlighting what you have to offer and making it relevant to your customer’s needs. Does your business sell potential gifts? (e.g. jewelry, flowers, chocolates, etc.) If so, make sure you capitalize on this special day by creating a gift guide for your customers!

Make sure any images of products in your gift guide are correctly linked to the product page. To make the shopping process even more streamlined for customs, try adding a custom "add to cart" button to your design. These links can be generated in most leading e-commerce platforms.

Tip: Mail Designer 365 offers a great range of Valentine's Day email templates, including this romantic gift guide design. Insert your logo and your star products and you're ready to send! Get this email template.

4. Strengthen your relationship with your customers

Thoughtful touches such as free gift wrapping, discount codes, or free shipping show your customer you care about them. This sweet example from New Look perfectly reminds the customer that they are appreciated, and the extra 20% off is a great way to get them browsing the site!

Show customers you care about them by offering a discount or special offer.

5. Think about fonts

Fonts also play a big part in creating the perfect Valentine’s Day design. As you can see from this email by Wed2B, combining a themed font with your brand's traditional typeface adds an extra special seasonal touch to your design:

valentines day email design by wed2b

To help inspire you for your own designs, we’ve sought out six fonts which we think are very well suited to a romantic theme. These are all available for you to try out in the Mail Designer 365 app under the web fonts section. Try these font styles out for classical headlines or tempting call-to-actions:

Handwriting and brush style fonts add a personal and romantic touch to your email design.

6. Advertise potential date ideas

Regardless of whether your business is able to provide a traditional Valentine's Day experience, try to use your email campaigns as a channel to inspire customers and provide them with fun ideas of ways to celebrate this year – either by going out or having a cozy night in.

Examples of this could include restaurants and bars offering a special themed menu or wine tasting experience, bakers delivering sweet treats, or movie theaters hosting a cinema event.

Whatever your business has planned, make sure to give your customers something special to look forward to.

Use email to inspire customers with fun ideas for Valentine's Day

7. Don't let your customers forget!

Save your customers the embarrassment of a forgotten gift this year by reminding them in plenty of time about the big day. You should also include your guaranteed last delivery dates so customers have plenty of time to get prepared and avoid any last minute hassle. They’ll definitely appreciate the friendly reminder!

As well as serving as a useful reminder, this also generates a clear sense of urgency in your email and increases the likelihood that the reader will take action. This email by Card Factory campaign is a great example of how to use interesting design and time sensitive language to create a sense of urgency and get customers shopping.

8. Remember that love comes in all shapes and sizes

Valentine’s Day is a day for celebrating love in all forms. If you can represent this in your campaign, you’re on to a winner! We love this example from MAX & Co. “No date? No problem” promotes self love and leaves everyone feeling included!

Creating Valentine's Day email campaigns in Mail Designer 365

We hope you have taken some inspiration for your email campaigns this Valentine's Day. With a range of Valentine's Day email templates, professional design tools, web fonts and layout options, Mail Designer 365 is the perfect place to start creating your romantic designs!

RICKHAM Be our Valentine? Valentine’s Day offer 20% off absolutely everything RICKHAM is a trading name of RICKHAM Limited (company number 123456) whose registered office is at 533 Example Street, London, SE1 4RT To unsubscribe from these emails, please click here. Privacy policy . About RICKHAM . Jobs . Impressum .

html email template for valentines day promotions

html email template for Valentine's Day - exclusively available in Mail Designer 365

You can try out all of these tips and Design Ideas in Mail Designer 365. Download the app for free today and see what you can create.

Ready to send?

Your design is ready, now it's time to kickstart your Valentine's Day campaign! Bring your team on board to discuss designs in Crew Chat and schedule and send campaigns in Delivery Hub.

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First published: January 2018

Updated: January 2025

Jan 13 2025

Spring Email Marketing Strategy: 5 Events You Need on Your Radar

By Gabrielle Mail Designer 365 Newsletter Academy

With spring fast approaching, now is a great time to take another look at your email marketing calendar and start planning your upcoming campaigns for the next few months.

Spring hosts an array of exciting holidays and occasions that you can easily incorporate into your email marketing strategy and produce exciting email content your subscribers will love.

To help you get inspired for the new season, we've listed 5 major events coming up in spring plus, ideas and examples of awesome marketing emails you can try out in your own spring email strategy.

How do seasonal changes affect consumer behaviour?

Weather and seasonal changes play a great role in the way customers perceive your business and how they choose to spend money. Over the years, many studies have been carried out on the correlation between seasonal changes and consumer behaviour and the general consensus shows a change in season influences many shoppers to start stocking up.

For example, with the first glimmers of spring sunshine often comes:

a new wardrobe,
different recipes and food choices,
the urge to get active or start working out at the gym,
vacation planning,
seasonal events and holidays,
a surge in spring cleaning and DIY,
a rise in outdoor activities and gardening,
and much more!

For this reason, the transition from winter into spring poses the perfect opportunity to target customers getting ready for the new season with a fresh, new campaign.

The start of spring encourages many people to start changing their habits, including taking up outdoor activities again.

5 Major Spring Holidays You Need to Plan for

Recognising major seasonal events ensures your email content remains relevant and interesting to your audience. Spring is a great time for new campaigns, as it welcomes a wide range of key events, including major religious holidays and public holidays.

Want to get started? Check out this list of major spring holidays and discover campaign examples to get inspired!

1. Ramadan and Eid-al-Fitr Email Campaigns

As almost a quarter of the world's population, Islam is the second largest religion in the world, making Ramadan and Eid two major events in the spring marketing calendar.

Depending on the demographic of your target audience, the Ramadan season and build up to Eid-al-Fitr may be important additions to your email marketing plan.

Similarly to Easter for the Christian population, Eid is a massive occasion for muslims all over the world, usually celebrated with good food and large family gatherings.

Even if you are not planning a specific promotion, if you know you have a large muslim customer base, sending out an "Eid Mubarak" email to those of your subscribers celebrating is a kind gesture.

Ramadan email greeting created in Mail Designer 365.

2. St Patrick's Day Email Campaigns

As a celebration of all things Irish, St Patrick's Day is well known for its fun and frivolity. For this reason, it's a great way to kick off your spring marketing strategy.

Adding a splash of green and some witty wordplay to your email can be enough to give a nod to this fun event. Otherwise, you could go the extra mile with a themed sale or lucky dip style promotion, like this example by J Crew:

This St Patrick's Day email campaign by J Crew perfectly captures the fun nature of the holiday

Want more tips? Check out our post on St Patrick's Day email marketing.

3. Easter Email Campaigns

In the western world, Easter is arguably one of the biggest events of the spring and a time for both religious and non-religious families to come together and celebrate.

As well as being an important religious holiday, Easter in general is also seen by many as the height of spring and, depending on the country, often marks the transition into warmer weather.

Take this chance to start integrating warm-weather themes into your campaigns and if relevant to your business, now is also a great time to start promoting outdoor activities and vacations.

Of course, we also can't forget the connection between Easter and sweet treats! Incorporating a chocolate or Easter egg theme is also a great way to go if you're stuck on ideas - like in this tongue-in-cheek example by Jack Threads.

This Easter-themed campaign by Jack Threads is a fun and creative example of how to include traditional Easter themes in a simple sales email.

Want more tips? Check out our post on Easter email campaigns.

4. Mother's Day Email Campaigns

The exact date of Mother's Day differs from country to country, but in the majority of countries, Mother's Day falls during the spring.

Mother's Day is a major sales event worldwide and is celebrated by the majority of people. For your business, it presents the opportunity to not only promote gifts and activities for families, but also to thank Mothers all over. This can be done in the form of a special promotion or just a simple appreciation message.

During this time, many businesses opt to create a Mother's Day gift guide to inspire customers, like in this example from Marks and Spencer:

Mother's Day gift guide by Marks & Spencer

A gift guide like this one by Marks & Spencer is a great way to inspire shoppers looking for the perfect present.

Want more tips? Check out this post on Mother's Day email campaigns.

5. Memorial Day Email Campaigns

As spring draws to a close, Memorial Day is the last big holiday before the start of the summer.

The long weekend at the end of May is often a chance for a small getaway or, if you're staying in town, a cookout or get-together.

Like any holiday weekend, Memorial Day is a chance for a big promotion while customers are in the mood to spend. This summer-themed promo by Bed, Bath & Beyond is a great way to end the current spring season and start getting ready for a new one!

Memorial Day email campaign by Bed, Bath & Beyond

Use your Memorial Day email campaign to get your customers ready for a long hot summer!

Want more tips? Check out our favorite Memorial Day email campaigns!

More Inspiration for Spring Marketing Campaigns

Our Spring Pinterest board contains tons of great examples of spring email campaigns, designed by the biggest brands. Follow us on Pinterest today to discover our hand-curated collection of top notch email designs and get inspired for spring and the rest of the year!

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.

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Jan 13 2025

Inspiration for Your Chinese New Year Email Marketing Campaign

By Gabrielle Mail Designer 365 Newsletter Academy

As almost 20% of the world's population, China accounts for a huge proportion of the world market. This makes it super important for any business operating globally or in the Asian market to recognise Chinese culture in their marketing efforts. Here are some great tips and examples to help you create a Chinese New Year email campaign.

What is Chinese New Year?

In China (as well as a few other Asian countries) New Year is celebrated according to the Lunar calendar. In China, the first day of the New Year begins when a new moon appears. This does not have a fixed date and traditionally occurs between 21st January and 20th February.

Chinese New Year is a hugely important celebration for millions of people worldwide.

Here are a few interesting facts about Chinese New Year:

Each year has a zodiac animal which serves as a symbol for the entire year, as well as anyone born in that year. In total, there are 12 zodiac animals. This year (2025) is the Year of the Snake.
Chinese New Year is also known as Spring Festival and lasts for 15 days. In this time, it is common for everyone to return home and celebrate with their families. This causes the busiest travel period in China.
The color red is believed to bring good luck during the start of a new year. Most people decorate their homes red and wear red clothing. Money is also commonly gifted to children in red envelopes for good fortune.
Certain flowers are are always associated with the start of a New Year and often used as decorations. For example, the narcissus flower symbolises prosperity and blossom represents luck.
The Chinese New Year is celebrated worldwide. Celebrations are held in major locations all around the world. London hosts the biggest celebrations outside of China and events are held throughout the city; including a huge parade.

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Get this HTML email template

Chinese New Year email campaign examples

Many big name brands send out a Chinese New Year email marketing campaign each year. Here are 5 of the best examples we've come across. Hopefully they'll inspire you to create one of your own!

Brand: Kate Spade

What we love: Aside from being super cute, this campaign is also really unique and creative. Kate Spade used their email campaign to promote a limited edition range especially for the Year of the Dog (back in 2018.)

Brand: Clinique

What we love: Here we can see another limited edition product being promoted which was created especially for the Year of the Rat. The red, gold and white color scheme is also well fitting to the occasion.

Brand: Harney & Sons

What we love: This campaign is not only super informative, it also manages to creatively use the zodiac animal (in this instance the horse) to connect the product to the celebration. Pairing this with an interesting main graphic and classic Chinese font made the email a winner.

Brand: Sunuva

What we love: This design is big on blossom - which is a traditional symbol associated with the Chinese New Year celebration. Putting together this edit was a great way for Sunuva to make their products relevant for the occasion.

Brand: La Mer

What we love: Gold goes hand in hand with any big celebration. This email campaign perfectly combines red and gold for a classic Chinese color scheme. We also love the subtle integration of the monkeys (zodiac animal for 2016) on the centre graphics.

Tips for your Chinese New Year email campaign

Remember the zodiac animal

Centring your campaign around the zodiac animal is a really smart way to stay relevant. Find ways to reference the zodiac animal of the year in your email; either through design (e.g. illustration, motifs, graphics) or text (subject line, puns, email copy, etc.) The more creative, the better!

This email by Karen Millen isn't massively related to Chinese New Year, but still stays relevant by giving a fun nod to the zodiac animal of that year.

Use traditional colors and symbols

As seen in the examples, the color red is a massive part of Chinese New Year celebrations. It's important to try and use this in your design. A red background, or red text are both good ways to add some color and stick to the theme.

In addition, other symbols such as the dragon, or the flowers we mentioned earlier would also be great to include in your design.

Concentrate on the theme of new beginnings

In all cultures, the start of a new year is synonymous with new beginnings. This is also the case with the Chinese New Year. Whether it's a new product range, a sale or promotion, or tempting your customer to try a new service, there are many ways you can incorporate this theme into your campaign.

Everyone can get involved

Even if you don't have a huge Chinese customer base, Chinese New Year is still well known enough to warrant an email campaign - just make sure to go about it respectfully. Find a way for your business to celebrate Chinese culture. This could be anything from art, cooking, language, film, fashion, etc.

Holding a special event or launching a promotion on Chinese-themed products are both good ways to get involved and share the celebration with your customer base:

Lakeland used this email campaign to celebrate Chinese cooking and promote their range of woks.

Remember you have time

While the start of the New Year is what's most commonly celebrated, Chinese New Year celebrations actually last for 15 days. Don't panic if you haven't started on your campaign yet, as you still have time to celebrate with customers!

Hopefully you have found these tips and examples inspiring and will consider creating a Chinese New Year email marketing campaign of your own.

Looking for a place to get started? Mail Designer 365 offers you all the creative tools you need for your Chinese New Year email campaign:

Download Mail Designer 365 for Mac free
Edit our ready-made Chinese New Year email template or drag and drop to create your own
Click on Start Campaign to send to your audience via Delivery Hub

New user? Send to up to 200 contacts for free! Learn more.

HTML Email Template for Chinese New Year

Exclusively available in Mail Designer 365! Send your audience a warm greeting for the Chinese New Year using this bold, fiery template.

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy -
your one stop hub for all things email marketing strategy and newsletter design.

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create and send stylish email newsletters for your business.

No credit card required

Compatible from macOS 10.13 onwards

Creating a Mother's Day email campaign is a great way for you to show them how your business can help them thank their moms for all they do.

Email Campaign Ideas for Mother's Day

Come rain or shine, Mother's Day is an important occasion for us all, and an opportunity that your business shouldn't pass up on. Here are some different types of Mother's Day email campaign, plus examples for you to try out this year...

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Creating Mother's Day Gift Guide Emails

Choosing a gift to signify just how special your mom is can be difficult. Provide your customers with a guide of your best products for gifting to help give them a little bit of inspiration.

Compiling these gifts on a separate landing page will make it even easier for your customers to shop and find the right items faster.

Here are some great examples of Mother's Day gift guide email campaigns...

Whistlefish

Nordstrom

GAP

Kate Spade

Sending Mother's Day Promotional Emails

A holiday like Mother's Day also provides your business with a great excuse to hold a promotion. At this busy time of the year, this encourages customers to choose your store over other competitors and should help drive sales.

Try offering a promotion which will be practical for your customers, such as free delivery, an extra gift with every purchase, or complimentary gift wrapping.

A percentage discount or sale is another great way to help you get the competitive edge when it comes to prices.

Here are some great examples of promotional email campaigns for Mother's Day...

Starbucks

West Elm

Avon

Mother's Day Reminder Emails

Last but not least, a friendly reminder email can make all the difference in securing a sale this Mother's Day.

It's easy for holidays and dates to slip your customers' minds. Sending out an email reminder not only helps them keep track of the date, it also applies a gentle sense of urgency and could help increase the likelihood of them purchasing from your store.

Here are some examples of reminder emails sent out as part of a Mother's Day email campaign...

Paperless Post

J Crew

J Crew email campaign for Mother's Day

More tips for your Mother's Day email campaign

Now you've got some ideas of what kind of Mother's Day email campaign to send, try out these quick tips when building your design in Mail Designer 365...

Use a floral theme: Flowers are a common Mother's Day gift and often associated with the special day. Browse the Unsplash library to find a fitting floral motif or background to use in your email design and set the tone.
Pick a vibrant color scheme: Using bright colors is a great way to create a feeling of celebration in your design - perfect for the occasion. Try using fun colors like pinks, purples and oranges to lift the mood.
Optimize the call to action: This is the most important part of your email design, as it will take your customer straight to your site, where they will make their purchase. Make sure the links are practical and direct and use a bold design to help them stand out from the rest of the email. Here are some great techniques you could try...
Mention Mother's Day in the subject line: Finally, you need to round off your email campaign with a powerful subject line. This will help your email stand out in a crowded inbox. Be sure to mention Mother's Day in the subject line so that customers on the lookout for a great gift will be tempted to open your email.

Creating Mother's Day Email Templates in Mail Designer 365

Mail Designer 365 offers a wide range of stunning seasonal email Design Ideas, including these ready-to send HTML email templates for Mother's Day:

As one of the biggest holidays of the year, Easter creates the perfect opportunity for your business to do something special. Creating an Easter email campaign is one great way in which you can get involved in the seasonal fun this year.

Designing an email template to use for your Easter email campaign is super fun, but with so many businesses competing, you want to make sure your campaign stands out to your customers.

Here are some of our top tips how you can egg-cel (we think we're funny) at email marketing this Easter season, plus some awesome examples of previous Easter campaigns...

Tips for Your Easter Email Campaign

Try out a new color scheme

With Easter falling in the middle of spring, it's fun to change things up in your email design and opt for a bright, fresh new color scheme.

Typically, pastel colors are popular at this time of the year and really give your design a springtime feeling. Experiment with different background colors, or just a subtle pop of color in your headline or CTA (call-to-action) buttons.

Bright orange and yellow tones are also typical in many Easter-themed designs. Again, if you want to keep things simple, you can use these colors as an eye-catcher to help highlight important aspects in your design.

Yellow and orange Easter email campaign by J Crew

J Crew go all out with colors in this bold Easter-themed design.

This design by B + C shop keeps it more simple and uses yellow to highlight headlines and important text.

Include typical Easter themes

Lambs, the Easter Bunny, small chicks, Easter eggs, etc; these are all traditionally associated with the start of spring and the Easter celebration. Incorporating some of these symbols into your email design will help make the Easter theme clear from the get go.

Sunuva use a sweet bunny/Easter egg combination as their feature image in this Easter email campaign.

Tip: Check out Unsplash to find a huge range of license-free stock images to use in seasonal email designs. Mail Designer 365 offers direct Unsplash integration in the app, so you can browse our curated collection, or use the search feature to find exactly what you need:

Searching for Easter stock images in Unsplash

Use Unsplash integration in Mail Designer 365 to search for relevant images to use in your Easter email campaign

Hold a sale

Spring is a very transitional time, which makes Easter a great occasion to hold a new season sale or special promotion. Send out an email campaign promoting your latest products, so customers are prepared for the new season.

Of course, a regular X% off sale is also always effective - especially during a special occasion.

Sales such as this work particularly well for fashion brands, furniture retailers, and consumer goods businesses, where stock is frequently being updated.

Oasis use Easter as the perfect excuse to hold a new season promotion.

Promote family activities

As well as many school holidays taking place around this time, bank holidays also often fall around Easter. This makes it a great occasion for service- or activity-based businesses to profit from.

Use your Easter email campaign to promote fun activities that the whole family can do together and get customers inspired.

Try putting together a holiday activity guide or suggesting some top travel locations for the time of year. Helping customers come up with creative ways to keep their kids entertained over the holidays is always a big win.

Trainline's travel-themed Easter email campaign

Trainline sent out this email campaign to give customers ideas of things to do over Easter.

More Examples of Easter Email Campaigns

Here are some more awesome Easter email campaigns that demonstrate these best practice tips...

New Look

In this colorful email design, New Look include some fun pastel tones to compliment their Easter promotion:

Easter promotion by New Look

Packlane

Packlane also use a seasonal shade of pastel blue in the background. The calendar date at the bottom of the design is also a smart way to remind customers of the upcoming holiday and create a subtle sense of urgency.

Packlane's Easter email campaign

NOW TV

This bold design by NOW TV contains a classic Easter egg graphic to make things seasonal. In addition, it also stays relevant by providing a suggestion of something to do over the holiday weekend.

NOW TV Easter email campaign

Hobbycraft

This sweet Easter email campaign by Hobbycraft simply focuses on wishing all subscribers a Happy Easter. The pop of yellow in the center graphic is also bang on trend for the occasion.

Happy Easter message by Hobbycraft

Fortnum & Mason

What would Easter be without some delicious chocolate? This Easter egg buying guide by Fortnum & Mason incorporates all the right colors and seasonal imagery, while also showcasing their top products.

Easter egg buying guide by Fortnum & Mason

Creating Easter email templates in Mail Designer 365

We hope you're inspired and ready to start trying out these Easter email campaign ideas. Remember to be bold with your email designs in order to convince your readers.

In need of some more inspiration? Mail Designer 365 offers a diverse collection of Easter email templates - perfect for a seasonal promotion or vibrant Easter email campaign.

spiritual easter email template - easter blessing

You can try out all of these tips and Design Ideas in Mail Designer 365. Download the app for free today and see what you can create.

Ready to send your Easter campaign?

Your design is ready, now it's time to kickstart your campaign! Bring your team on board to discuss designs in Crew Chat and schedule and send campaigns in Delivery Hub. Discover Mail Designer 365 Campaigns →

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.

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Compatible from macOS 10.13 onwards

Creating an International Women's Day email campaign is a great way for your business to show customers that you care about women's rights. As it's such an important occasion, it's crucial that you get the messaging and design of your campaign right.

Here are some useful tips and examples to help you get started with your International Women's Day email campaign.

P.S. Looking for email marketing tips and template ideas for Women's Equality Day (August 26th)? Check out this separate marketing guide.

HTML Email Template for International Women's Day

Exclusively available in Mail Designer 365! Promote a special International Women’s Day event or create an exciting campaign with this bold template.

What is International Women's Day?

Before you start coming up with a concept, it's always good practice to read around the topic. Not only does this help you to better understand the event, it also gives you further inspiration for your campaign.

International Women's Day takes place each year on 8th March and dates back to the early 1900s. It celebrates the achievements of women and emphasises the importance of gender equality.

The day has massive global significance and is celebrated all around the world. In some countries (including China and Vietnam), the day is a national holiday, whereas in others, it is seen as a day of formal observance.

Traditions vary from gift giving, or charity events, etc. and in recent years, the day has become a huge trend on social media.

Tips for your Women's Day Email Campaign

Make the theme clear from the get go

Celebrate the day confidently and introduce the topic in your email straight away. Include the term "International Women's Day" in your subject line so interested readers know they should open your email.

Use a large, central headline to deliver your campaign message. This shows readers that you're not shy about celebrating women and makes the day the main focus of your email.

Use bold imagery

A picture speaks a thousand words, so use powerful imagery to celebrate strong women. A unique feature image is an effective way to get your message across to your customers and can also be super motivational.

Your feature image could be a colorful illustration, a poignant photo, or a text-based design. Whatever you opt for, position it centrally to ensure it steals the show in your email design.

Here are some uplifting examples:

Marketing campaign by Gucci for International Women's Day

Gucci uses simple, text-based graphics in this marketing campaign for International Women's Day

Barcelona City Council Women's Day artwork

Unique campaign artwork by Violeta Noy for Barcelona City Council

International Women's Day campaign by Tinder

Tinder showcased women in a variety of professions in this Women's Day campaign

International Women's Day campaign by Facebook

This abstract artwork by Facebook celebrates women supporting each other.

Celebrate with a promotion

A promotion or special offer is a great way to show that your brand is fully behind the cause. Aside from the regular sale or X% off, you could also think about doing something outside of the box.

Launching a special edition product or holding an event and donating your profits to charity are both good ways to support the cause.

Have fun

As the old saying goes, "girls just wanna have fun!" If appropriate for your brand, try to include some fun elements to your campaign. This could be bright colors, a fun font, or witty email copy.

This is a positive celebration. Use bold, bright colors like pink, yellow, orange, etc. to bring a celebratory feel to your design.

Remember the cause

This is your company's chance to show that equal rights are important to you. Remember that the day is about celebrating the achievements of women, and try to include this in your campaign.

Think about how you and your business can celebrate female success and ensure this is reflected in your email's message. Try showcasing some successful women connected to your industry as a way of recognizing their achievements.

8 Examples of International Women's Day Emails

These email campaign examples perfectly illustrate how to celebrate International Women's Day the right way...

Nike

Nike used their email campaign to showcase inspirational women in sport.

Aerie

This powerful design by Aerie is a motivational message for International Women's Day.

SkinnyDip

Skinny Dip use a fun GIF in their email design to share their important message.

Cost Plus World Market

Cost Plus share stories of successful women in the food industry.

Anthropologie

This campaign by Anthropologie focuses on a specially launched collection.

Nasty Gal

This bold, pink design by Nasty Gal offers a generous discount for International Women's Day.

American Eagle

Mango

The large headline in this refined design by Mango makes it clear what is being celebrated.

How to get started

Download Mail Designer 365 free onto your Mac
Explore a range of ready-made email templates for Women's Day or create your own
Ready to send? Click to start your campaign and send to your audience via Mail Designer 365 Delivery Hub

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.

Get started free

No credit card required

Compatible from macOS 10.13

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy -
your one stop hub for all things email marketing strategy and newsletter design.

As almost a quarter of the world’s population, Islam is the second largest religion in the world, making Ramadan and Eid ul-Fitr two major events in the spring marketing calendar.

Depending on where in the world your customers are located, Ramadan and Eid may already be a key part of your marketing strategy. However, even if you are not planning a major campaign, if you know you have a muslim customer base, it is a kind gesture to recognise these big occasions in some way.

In this guide, we're taking you through some useful tips on what to include in your email messages for Ramadan and Eid ul-Fitr.

Get expert email best practice tips delivered directly to your inbox!

Check out this post for more tips on producing better email copy for your campaigns.

Jump to:

What is Ramadan?
Why send emails for Ramadan and Eid?
What to include in emails for Ramadan and Eid
Examples of Ramadan and Eid email greetings
How to create emails for Ramadan and Eid

What is Ramadan?

Ramadan occurs in the ninth month of the Islamic calendar and, as one of the five pillars of Islam, is a very important time for Muslims. The month of fasting begins when the new crescent moon is first visible in the night sky and ends with the arrival of the next lunar month.

During Ramadan, Muslims fast all day from sunrise until sunset. The fast is broken each evening with a special meal known as Iftar, generally celebrated with friends and family. Traditionally, dates and water are the first things consumed after a day of fasting. Before sunrise, many Muslims will also take a pre-fast meal known as Suhoor to help keep their strength up for the coming day.

During Ramadan, Muslims are also expected to help the poor and donate to charity. It is also a very spiritual time and provides many people with the opportunity for meditation and reflection.

When Ramadan comes to an end, Muslim families across the world celebrate Eid ul-Fitr together. This is a really important occasion and is marked with prayer, gifts and great food.

the holy Quran

Why should I consider sending emails for Ramadan and Eid ul-Fitr?

Due to the special nature of these holidays, your Muslim staff and customers will be highly appreciative of you taking the time to share a special greeting with them.

Not only this, recognising and celebrating diversity also demonstrates your company's core values and your respect for others. This will go a long way in the long run.

What to Include in Emails for Ramadan and Eid

If you do decide to send out an email greeting for Ramadan and/or Eid ul-Fitr, here are three essential tips on what to include in your emails...

Heartfelt email copy

Even if you do not observe these occasions yourself or would prefer to remain neutral, a simple greeting such as "Ramadan Kareem" (may Ramadan be generous to you) or "Eid Mubarak" (have a blessed Eid) shows solidarity with those who are celebrating and will go a long way in demonstrating your dedication.

If you would like to include a short message, you can concentrate on key themes, such as family, peace, spirituality, and prayer.

Personalization

Including personalization is a good way to show the email recipient you care and have gone the extra mile to tailor the email to them.

If you are sending email greetings to a handful of people (i.e. on your team), you can personalize by hand, however, for a larger list of staff or customers, using placeholders is a quick and convenient way to speak directly to your reader.

Tip: Mail Designer 365 Campaigns supports the use of placeholders for personalisation in your email campaigns sent via Delivery Hub. Just go to Insert > Mail Designer 365 Campaigns to see all placeholders and use the sidebar inspector to switch between options:

Relevant graphics

Make your Ramadan and Eid emails look the part by including relevant graphics. Not only does this improve the overall effect of the email, it also shows you have taken the time to research the key themes around these occasions.

Common themes include moon and star graphics to signifying ties to the Islamic lunar calendar, mosques to signify the importance of prayer, and traditional Ramadan lanterns.

Tip: Stock image websites like Unsplash and Pixabay have tons of license-free graphics you can use for your email designs. Did you know, Unsplash is fully integrated within Mail Designer 365 so you can easily drag and drop stock photos right into your Ramadan email templates?

Great Examples of Email Designs for Ramadan and Eid

Mumzworld

This Ramadan email template from Mumzworld successfully incorporates the traditional Ramadan lantern

Nita Cosmetics

This pink design is full of character and represents the Nita Cosmetics brand well whilst also incorporating important themes of Ramadan

Ferns n Petals

The dark sunset theme of this design by Ferns N Petal captures many traditional Eid celebrations

Kalki Fashion

This simple but sweet design by Kalki Fashion subtly incorporates a classic moon and stars theme.

My Batua

This beautiful design by My Batua also offers recipients an exclusive discount for the special occasion

Tumi Malaysia

This turquoise and gold themed design by Tumi Malaysia is the perfect simple Eid greeting

How to Create Email Greetings for Ramadan and Eid

Mail Designer 365 has all the resources your business needs to create beautiful email greetings for Ramadan and Eid, including dedicated email templates:

html email template for Eid - exclusively available in mail designer 365

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