Creating a Valentine's Day email campaign gives your business a great chance to capitalise on one of the year's biggest retail holidays. Sales in the US alone reached $20.7 billion in 2019. This is a great opportunity for businesses looking to up their revenue after the inevitable dip in sales following the holiday rush.
Like any big holiday, the pressure is on to design the perfect campaign. When should you send? How many emails should you send? What kind of promotion should you offer? Don't sweat it! Below, we've analysed our favorite Valentine's Day email campaign examples from 2019 to help answer your questions.
Valentine's Day email campaign ideas from the key industries
Here are 10 examples of awesome email campaigns by industries typically involved in Valentine's Day...
1. Bunches
Industry: Flowers and Gifting
Number of emails sent: 5
First email sent: 31.01.19
What we love: The offer is made super prominent in the header of the email design. This paired with bright product photos and useful pricing information makes it really effective for shoppers looking for the best deal.
2. Daniel Wellington
Industry: Jewellery and Watches
Number of emails sent: 5
First email sent: 06.02.19
What we love: The deep red theme of this email design is perfect for the romantic occasion. The bold headline also takes centre stage and speaks directly to the reader.
3. Funky Pigeon
Industry: Flowers and Gifting
Number of emails sent: 11
First email sent: 23.01.19
What we love: Using a classic brush font in the header is a great way to illustrate the Valentine's theme. The use of bright pink eye-catchers to draw attention to special offers and promotions is also very effective.
4. Giraffe
Industry: Restaurants and Dining
Number of emails sent: 2
First email sent: 06.02.19
What we love: The giant headline does a great job of capturing the customer's attention. In addition, the red CTA (call-to-action) button contrasts well against the plain white background; making it super clickable.
5. Kate Spade
Industry: Clothing and Accessories
Number of emails sent: 1
First email sent: 14.02.19
What we love: Think pink! Even if you don't do much in the build up to the big day, a simple Valentine's Day themed sale can be all you need to celebrate with your customers. The huge love heart is a great eye-catcher and the contrasting CTA buttons work really well.
6. Michael Kors
Industry: Clothing and Accessories
Number of emails sent: 3
First email sent: 02.02.19
What we love: This Valentine's Day email campaign stands out thanks to the fun illustrations of hearts and stars. Red and pink accents throughout the design also play well to the Valentine's Day theme and perfectly advertise their seasonal collection.
7. Pandora
Industry: Jewellery and Watches
Number of emails sent: 7
First email sent: 24.01.19
What we love: The message may be simple, but the design is so sweet. Taking a time out from all the sales-emails sent around a big holiday is a great way to show customers your appreciation. The "Love" headline made up of their charms is also super creative.
8. Teleflora
Industry: Flowers and Gifting
Number of emails sent: 20
First email sent: 16.01.19
What we love: Red roses are a time old symbol of love and romance; making them the perfect feature image for this campaign. The use of red in the headline and call-to-actions also works great in the design.
9. Tiffany
Industry: Jewellery and Watches
Number of emails sent: 39 (wow.)
First email sent: 14.01.19
What we love: This Valentine's Day email campaign by one of the biggest names in the industry definitely turns heads thanks to its bright pink background and love heart design. Including a sense of urgency is also a great way to give those last minute shoppers the final push they need.
10. Victoria's Secret
Industry: Clothing and Accessories
Number of emails sent: 16
First email sent: 23.01.19
What we love: The black background in this design makes the red and pink accents even more prominent and helps turn up the heat. Again, the use of red roses is perfect for Valentine's Day and providing gift ideas is a great way to help shoppers who may be struggling to choose!
Valentine's Day email campaign ideas from other industries
So we've covered some of the biggest industries on the Valentine's Day market. Wondering what to do if you don't sell flowers or jewellery? You can still get involved!
Here are a 5 great, innovative Valentine's Day email campaign ideas from brands which might surprise you...
1. Charity : Water
This sentimental campaign by Charity : Water encourages giving back as a display of love.
2. Domino's Pizza
This is a clever take on date night by Domino's that lets everyone get involved with the occasion.
The fun GIF helps liven up the email and grabs attention with the bold color scheme.
3. Dr. Marten's
As shown by Dr. Martens, even if your product isn't typically associated with Valentine's Day, a splash of red and a few love hearts makes your design fit perfectly.
4. George Foreman
Be creative in thinking of ways your product or service can help make Valentine's Day extra special for your customers.
5. Mujjo
No matter how out of the box, there's bound to be someone out there who'd love to receive your product as a Valentine's Day gift.
Key findings
We've come to the end of our Valentine's Day email campaign examples. We hope you've managed to get inspired by these traditional (and in some cases not-so-traditional) email designs.
As our analysis shows, there is no "right way" to manage your Valentine's Day email campaign. Where some brands opted for the laidback approach last year; only sending out one email on the day, other brands were already getting started with their campaigns a month in advance.
Similarly, each brand also opted for a different style of campaign; ranging from gift guides to sales to promotional discounts, or just a simple greeting. You can make your campaign entirely your own. Just remember these must-have design features:
- Pinks and reds in your color scheme
- A central headline with a strong typeface
- Eye-catching graphics and feature image linking to the occasion
- A clear call to action button
Get started with your Valentine's Day email campaign
Creating your own email design to use with your email campaign this year is easy in Mail Designer 365. Sign up to Mail Designer 365 free today and discover a huge range of design tools, templates and resources to help you create a Valentine's Day email campaign your customers will fall in love with!
Until next time,
Your Mail Designer 365 Team
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